Category Archives: Feminism

A Tale of Two (Ad) Campaigns

For a while, the mega-global corporation, Unilever — owner of Dove beauty products — spoke thoughtfully to the world’s women.

The 13-year-long “Real Beauty” campaign that began in the early ’90s aimed to “change the conversation” about gender by presenting women of many colors, sizes, and body shapes in its ads for soap products. Although the campaign had its critics, it seemed to garner far more admiration than assault. Sure, Unilever also produced horrible Slim Fast powders and skin-whitening creams that undermined the body-positive and multiracial values that the new Dove campaign claimed to promote.

But . . . those images.

Dove Beauty Campaign-Diverse Women in Underwear

Who wouldn’t smile at this anti-one-size-fits-all ad?

But last spring, the latest installment in the campaign that declared itself on the side of women launched a new ad that angered far more viewers. Showing women of diverse sizes and shapes was one thing. Showing bottles of diverse sizes and shapes was another.

Dove Ad-Diverse Bottle Sizes & Shapes

And the new campaign for body washes explicitly equated women with those bottles.  Ugh.

“Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition.”

Oh, we’ve been there before.  We’ve had decades of ads equating women with cars.

Pirelli Tire Ad

And bottles of beer.

Woman as Michelob Beer Bottle Ad

Feminist media critics such as Jean Kilbourne have been brilliantly critiquing those sorts of offensive ads objectifying women for decades.

Suddenly, Dove didn’t get it.

To make matters worse, the new ad in the UK from Dove — already pulled, soon after airing — managed to offend women intersectionally: not just on gender grounds, but also race.

Dove Ad-Black Woman Becomes White

 

Online, some sharp viewers (including one named, intriguingly, Kristina Chäadé Dove) schooled Unilever in the shameful history of soap companies promoting racist assumptions about cleanliness.

Screen Shot 2017-10-10 at 10.41.26 AM

The Twitterverse has wondered how this outrageously racist ad could have gotten approved. One blogger has commented, “It leaves one wondering if there are any people of color that make decisions at Dove.”  

Well, let’s recall that the Dove’s parent company is Unilever, after all — headquartered in the Netherlands. The Dutch have a long history of denying the racism behind their colonial empire. So, perhaps, no.

Meanwhile, along comes General Mills. A new pair of ads follows in the footsteps of Dove’s earlier successes. Instead of urging women to diet, or binge-eat — or both — these ads actually encourage women to have a normal relationship to food. You know: Eat when you’re hungry. Enjoy what you’re eating.

Screen Shot 2017-10-10 at 11.06.31 AM

Or, as one ad concludes: “Own it.” 

Screen Shot 2017-10-10 at 11.06.02 AM

The new stage directions in the theatre of global advertising: Enter General Mills, Exit Unilever.

But this simple math equation, which seems to evoke only a single solution, raises disturbing ethical questions. Does corporate society have space for more than one enlightened-feminist ad campaign at a time? Will any of these feminist-inspired campaigns affect more mainstream corporations to produce images challenging gender inequity — stereotype-busting images that our society still so desperately needs?

An Anthropologist at the Women’s March on Washington, Part 2: The Posters

 

Mass of Women, online photo by Noam GalliPhoto by Noam Galai

Women (and some men) with signs, as far as the eye could see.

In my first post about the Women’s March of January 21, 2017, I chronicled the social and emotional ties I saw created in this space of massive communitas, feminist style. Here, I offer a textual analysis of the posters I observed.

Mass of Demonstrators, Pink Hats, cropped

Photo by Alma Gottlieb

Above the sea of pink knit hats, thousands of posters claimed the sky. Their messages ranged from instructive to witty, from loving to outraged. Let’s browse through a small selection of some of the most creative and impassioned, and see what they can tell us about this extraordinary moment in America’s still-young democracy.

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Poster, Tell Us Why You Came, cropped

Photo by Linda Seligmann

 

At the entrance to the event, a team of independent filmmakers documented the day’s events. They didn’t need to pester people to beg them for interviews. Instead, they staked out a prominent spot and simply held up an appealing sign: “Tell us why you came.”

Everyone had her story, and these filmmakers wanted to document as many as they could.

Mine was simple. I told them: “I came as a feminist dedicated to the radical proposition that women are human.”Poster-Feminism is the Radical Notion that Women are People (Photo by Alanna Vaglanos, Huff Post), cropped

Photo by Alanna Vaglanos/The Huffington Post

Later, I was gratified to see a man bearing the same conviction. The strategy behind the motto works best when men are on board, too.

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Poster, Women Are Watching, cropped

Photo by Alma Gottlieb

 

I like the multiple layers of this poster.

The long lashes and bright blue eyes evoke women’s beauty—a classic subject of men’s gaze.

But the message below up-ends that practice and puts women in the active position of viewer rather than viewed.  That message challenges the gross misogyny of Donald Trump’s outrageous comments about women (the infamous “pussy-grabbing” remark being only one of many).

More broadly, this poster announces that women are paying attention to any gross misdeeds Trump may attempt. The women’s movement that re-birthed on January 21st, 2017 attests to this poster.

 

Poster, We Cant Unhear What Youve Said, cropped

Photo by Alma Gottlieb

This poster adds another sense modality to the sentiment of the last one. Not only are women watching the antics on the House and Senate floors, they are also listening to the outrageous speeches. And they are not forgetting. Trump’s bank account can’t buy amnesia for the rest of the world.

This poster implicitly evokes the power of the Internet. Pre-Digital Age, politicians could conceal their misdeeds, their offensive statements, and even the bills they introduced into the legislature, far more easily. Now, digital cameras and cell phones-turned-tape-recorders document politicians’ back-door dealings; investigative reporters “follow the money”; and any citizen can hold police accountable with a simple snap of the shutter.

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Poster, Trump Quote, Pussy Grab

Photo by Alma Gottlieb

Donald Trump’s infamous comment resonated everywhere that day in Washington. In case anyone had been living under a rock all fall and needed help decoding the pink knit caps with “cat ears,” this poster reminded everyone of the odious Say what?! statement that outraged even Republicans.

“Pussy” used to be an X-rated term used by men to refer insultingly to women’s genitals. With a president as an avowed, enthusiastic sexual harasser,  women have now re-appropriated the metaphor and turned it against would-be “pussy grabbers.”

Poster, Dont Grab on Me, croppedPoster, Keep Your Laws off My Pussy, cropped

Photo by Alma Gottlieb

Photo by Alma Gottlieb

Poster, Real Men Grab Patriarchy by the Balls, Photo by MC

Photo by Mina Cooper

“Pussy”-as-vagina and “pussy”-as-cat have now combined such that women are re-claiming their gendered identity as a space of agency rather than victimhood.  Effectively using the strategy of the gay rights movement, which re-appropriated “gay” and “queer” as terms of pride and self-identification, feminists have re-appropriated “pussy.”  Not only was “pussy” a degrading term for women’s genitals; “Don’t be a pussy” previously meant, “Don’t be a coward,” with the vagina standing in synecdochally for cowardice. The thousands of cat-pun-themed posters and -knit hats in view everywhere in D.C. signaled a powerful message: these women would not be bullied into submission. Rather, women own their genitals and feel empowered to push back against the sexist agenda of the Trump regime.

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Poster, Trump Grabs Crotch of Statue of Liberty

Photo by Alma Gottlieb

This poster distressed me more than all others I saw. I kept finding myself somehow compelled to look at it, then compelled to look away.

The idea of a sexually harassing president is odious enough. Taking that image as a metaphor for raping democracy, as symbolized by the feminized Statue of Liberty, is, if such a thing is possible, even more disturbing. Whether from direct experience or from hearing about it from friends and relatives, all women know what it is to be sexually assaulted. Imagining our collective polity and shared values assaulted in this symbolically resonant way is almost too painful to contemplate.

Yet Trump’s abhorrent statement from long ago, now immortalized, has spawned a new generation of feminists. The feminist artist who visualized this metaphor has created a powerful image that is bound to speak for months and years to come, for all who so much as glimpsed her horrifying poster.

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Poster, Embarrasser in Chief

Photo by Alma Gottlieb

Donald Trump’s personal history as a proud sexual harasser may even include rape—several accusations have been neither fully proven nor discredited. As such, the individual representing our nation to the world is deeply problematic. How can such a person have been chosen as Time magazine’s “person of the year”? This poster mocks Time’s decision by applying a new, degrading title, along with an iconic image of evil–the horns of the devil in Christian iconography (inherited from the satyrs of Greek mythology)–to our commander-in-chief.

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Poster, Dr Seuss Rhyme, Alanna Vaglanos, Huff Post, cropped

Photo by Alanna Vaglanos/Huffington Post

Why does everyone like Dr. Seuss? Because he distills complex concepts into simple rhymes that even young children get.

This brilliant poster takes advantage of that strategy. Donald Trump’s disturbing history of sexual aggression towards women is protested via a child’s rhyme—not to belittle the seriousness of our president’s outrageous misogynist history, but to insist in the clearest and simplest possible terms on the basic fact of its unacceptability.

And, in case anyone missed the Dr. Seuss connection, the poster mad that inspiration explicit with a signature red-and-white-striped hat.

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Poster, My Body, My Choice, Photographing Crowd

Photo by Alma Gottlieb

This sign echoed hundreds of others referring to so many issues important to America’s women. Having a “pussy-grabbing” president terrifies young women, who keenly appreciate the battles their mothers and grandmothers fought to keep abortion legal and safe, breastfeed in public, name sexual harassment as a crime, and put rapists behind bars.  In other words, “My Body. My Choice” resonates across multiple registers.  It indexes the many struggles women have waged across multiple centuries and communities to assert somatic autonomy; the battles that have already been won to achieve this aim; and the precarity of those successes in the new U.S. administration.

This particular sign was silk-screened, along with hundreds of others, by members of an arts collective who donated their expertise and services at the Nasty Women Exhibition, a six-day art fair held in Queens, NY, the week before the Women’s Marches. All artwork at that exhibit sold out, and the entirety of the $42,000 raised was donated to Planned Parenthood. In this photo, my daughter, Hannah Gottlieb-Graham, doubled as sign-holder and photographer as she observed and marched.

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Poster, Never Again, Coat Hanger, cropped

Photo by Alma Gottlieb

Another devastating combination of 2 words + 1 image.

Roe v. Wade represents just one of many rights that people at the Women’s March aimed to defend. But it epitomizes the anger that women feel at the life-threatening medical risks they would incur if Roe V. Wade were reversed.

This poster speaks poignantly to my own family history.

My maternal grandmother had thirteen dangerous and illegal abortions.

Or so my mother once told me. Out of a combination of shock and embarrassment, I never asked my mother any details. And I certainly never queried my beloved grandmother about what must have been painful memories, as the topic was entirely taboo during the years when my grandmother was alive. But from what I know of my grandmother’s life, I find the claim entirely plausible.

As Jews living in extreme poverty in shtetls of Eastern Europe, both my maternal grandparents had only managed to attend grade school, through maybe the third or fourth grades, before they managed to flee religious persecution and make new lives for themselves in the U.S. Once here, they found religious freedom but continued to live in poverty: they rented the same three-floor-walk-up, one-bedroom apartment in the Bronx for 50 years. They both worked long, hard hours for decades—my grandfather, as a waiter; my grandmother, as a licensed practical nurse.

My grandmother had two daughters, but the second (my aunt) was born with a serious kidney disease, and the doctor wasn’t optimistic about her chances for survival. My grandmother devoted herself to her sickly daughter’s health, and through her love combined with her basic nursing training, she managed to keep her daughter alive.

According to my mother, this medical and emotional trauma, combined with the family’s poverty, convinced my grandmother to put an end to her childbearing years after my aunt was born in 1923. But reliable birth control methods were still decades away. My grandmother’s only recourse to thirteen more pregnancies was to have thirteen back-alley abortions. Here’s where my pre-anthropological days fail me. I don’t know the details of who did the work, where, and how much they charged, although I imagine that coat hangers might well have been involved.

Until Jan. 21, 2017, this old family story, while a part of my maternal lineage, seemed worlds away from the lives of modern American women. As we await the drama unfolding in the nomination of Neil Gorsuch to the Supreme Court, images of coat hangers sometimes invade my dreams.

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Poster-Decriminalize Womanhood, cropped

Photo by Alma Gottlieb

A personal favorite. This poster says so much with two words and one powerful image.

So many women–in the U.S. and elsewhere—are sexually assaulted. So few rapists are ever even tried, let alone convicted and jailed. And in recent years, so much legislation has been proposed by Republican politicians at both state and federal levels in the U.S. that aims to curtail women’s hard-won freedoms.

Moreover, in middle schools, girls across the U.S. and elsewhere view textbook drawings that make the inside of their bodies seem like alien territory.

The net effect of these efforts is that, to some young women, it feels that the simple state of being a woman is being criminalized.

The artistic creator of this poster has used warm colors to draw the uterus as an object of beauty. Along with the über-short and über-clear text, she declares that a woman’s genitals should be the source of pride, not fear, much less invasion–whether physical, symbolic, or legal.

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Poster, My Pussy Bites Back, cropped

Photo by Alma Gottlieb

And this poster individualizes the determination to protect women’s bodies by evoking a veritable vagina dentata motif. Here, we see an empowering response to Trump’s threats to women’s reproductive rights and sexual autonomy.

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Poster, Grow a Vagina, Betty White Quote, photo by Alanna Vaglanos, Huff Post, cropped

Photo by Alanna Vaglanos/The Huffington Post

For many years, “Grow a pair” or (more explicitly) “Grow some balls” has served to urge men and boys to gain courage. In that idiom, testicles function as a metaphor for all that is stereotypically associated with masculinity — physical strength, emotional steadiness, tenacity.

This women’s march not only challenged the economics of patriarchy. With posters such as this, the protest challenged our deepest assumptions about gender.

“Grow a vagina” as an exhortation to be brave urges girls and women to think of their genitals as organs of strength. Any woman who has ever menstruated gets it. So does any woman who has lost her virginity to a man. And what about childbirth? There’s a reason Asante women of Ghana liken childbirth to going to war. And don’t even get me started about rape. As every woman knows, women’s genitals are the site of almost super-human strength.

 

Poster, Fight Like a Girl, Alanna Vaglanos, Huff Post, cropped

Photo by Alanna Vaglanos/Huffington Post

This poster expands the notion of female strength from the genitals. Here, women are depicted categorically as strong. The poster’s motto overturns two phrases commonly used to encourage boys to be strong: “Don’t cry like a girl” and “You fight like a girl.” Here, fighting like a girl is taken as a badge of honor, with girls depicted as a model to emulate, not avoid.

 

Poster, Resister, Alanna Vaglanos, Huff Post, cropped

Photo by Alanna Vaglanos/Huffington Post

In this poster, the beloved fictional character of Princess Leia stands dramatically for women’s ability to defend themselves. The double-entendre, single-word text packs a powerful punch. With those eight letters, women are at once offered Princess Leia as a role model for resistance, and a vision of sisterhood both with that fictional character, and with one another.

Montagu, The Natural Superiority of Women

Years ago, the renowned anthropologist Ashley Montagu argued that men are, intrinsically, the weaker sex. His book, The Natural Superiority of Women, first published in 1952, was an inspiration to the founders of the National Organization of Women in 1966.

The set of posters just analyzed suggests it might be time for Ashley Montagu’s book to become required reading in high school social studies classes across America.

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Poster, Womens Rights are Human Rights, Black, Worker, Immigrant, Trans, Poor, Alanna Vaglanos, Huff Post, cropped

Photo by Alma Gottlieb

If the hundreds of posters I saw shared an overarching theme, it was probably, “Intersectionality.”

Unlike the “second wave” of (largely white) feminists of the 1960s, feminists of the 21st century understand that the fates of the world’s women are interlinked, and, moreover, that our struggles are also interlinked with those of other marginalized and oppressed populations. At the Women’s March in Washington, everywhere, I saw religious minorities, immigrants, sexual minorities, racial and ethnic minorities, and the economically vulnerable—both in person, and represented on signs.

Poster, Build Bridges Not Walls, cropped

Photo by Alma Gottlieb

I took the “bridges” on this sign both in the literal sense, concerning the US/Mexican border—and as a metaphorical sign urging political alliances to link the many marginalized and vulnerable groups now targeted by the Trump administration.

 

Poster, I Want as Many Rights as Guns Have, cropped

Photo by Alanna Vaglanos /Huffington Post

This poster makes ironic ties to another bitter controversy in the contemporary era: the rights of gun owners vs. the need for public safety.

Are women really less valued than guns in American law and American society?

 

Latina Girls with Posters

Photo by Alma Gottlieb

These young Latina girls probably ranged from 13-16 years old, but their posters testified that they already identified as women. And their posters signaled their early understanding that in 21st century America, this identity comes with political baggage, and demands solidarity and pluck.

The energy and positivity of this cheerful but powerful young group felt infectious.

 

Muslim Woman Holding Poster, LS Photo, cropped

Photo by Alma Gottlieb

This young Muslim women displayed a dazzling understanding of intersectional issues. Islamophobia, reproductive rights, racism, misogyny, ignorance, hatred, climate change, the school-to-prison pipeline, the Black Lives Matter movement, and love all found a place on her packed poster. As such — and in contrast to her own headscarf-wearing body — her poster proclaimed a subliminal retort to the common American stereotyping of Muslims as “other.” Through her poster, this young woman asserted her common humanity with so many “others,” thereby deconstruction the “othering” impulse itself.

 

Poster, Republicans Will Protect Your Rights if You Are a Fetus, Photo by LS, cropped

Photo by Linda Seligmann

If the protesters understood acutely the ways in which seemingly disparate issues intersect, the same cannot be said for Republicans who see these issues as unrelated. This poster in effect offered a meta-critique of those conceptual blinders. The ironic result it pointed out: the unborn have more rights than many groups of people outside the womb.

 

Button, Dissent is Patriotic, ACLU

Photo by Alma Gottlieb

The movement began with women, and attracted over a half a million of them in Washington, D.C. alone. But men joined in as allies, often pointing out the intersections with other issues.

The legal right to protest Trump’s policies was on people’s minds early on. The button I spotted on this man’s hat proved prescient.

With a president who has declared that journalists are “the enemy of the people,” the ACLU — staunch defender of free speech — should become a major player in the next four years.

Thankfully, in the weeks following the inauguration, the American Civil Liberties Union attracted unprecedented donations by ordinary Americans. According to a report published by CNN on Jan. 31, 2017:

“The American Civil Liberties Union said it received $24.1 million in online donations over the weekend.

In a normal year, the activist group makes about $4 million in online donations. In one weekend, it raised six times as much money.”

The ACLU will doubtless put these funds to important use.

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Poster, So Mad, Blood Coming out of Wherever, cropped

Photo by Alma Gottlieb

Another personal favorite.

Back in Aug. 2015, Fox news journalist Megyn Kelly moderated a debate among Republican primary contenders. Kelly was especially tough on Trump for his anti-women agenda. After the interview, Trump dismissed Kelly’s challenging questions by referring to her genitals: he implied her questions lacked legitimacy because they must have been produced by menstrual processes — “You could see there was blood coming out of her eyes, blood coming out of her . . . wherever.” Reverting to an age-old patriarchal habit of delegitimizing women’s claims for equality by suggesting out-of-control hormonal processes signaled that Trump’s misogyny was unlimited.

This poster revisits that moment and turns it against Trump. The sign holder owns her anger, and even associates it with her menstrual cycle. As with the pink knit “pussy hats,” in so doing, she is, in effect, using the logic of the gay rights movement, once activists re-appropriated the previously insulting terms used against them–“gay” and “queer.” This sign-maker’s menstrual anger does not control her; rather, she controls it, and for a political purpose: to push back against the sexist agenda of Donald Trump and others of his ilk.

Note, too, the angry tampon in the upper-right corner. Animating that piece of menstrual technology gives life to an inanimate object that is an intimate part of many modern women’s monthly bodily regimes. As such, the angry tampon re-channels the anger of all women, everywhere, who were denigrated by Trump’s insulting dismissal of Megyn Kelly’s professional journalism.

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Poster, Legitimately President like a Ham Sandwich is Legitimately Kosher, cropped

Photo by Alma Gottlieb

Not all posters were grim or angry. Even through their outrage, some protesters found ways to make us laugh. This clever Miller analogy offered a bitter chuckle for Jewish protestors.

 

Poster, An Actual Ikea Cabinet, LS Photo, cropped

Photo by Linda Seligmann

Another punster targeted not Trump, but his Cabinet picks.

At the time of the Women’s March, Trump had already announced many outrageous choices for top Cabinet positions, including Betsy DeVos for Education, Rick Perry for Energy, Tom Price for Health and Human Services, and Ben Carson for Housing and Urban Development. Just a day after the inauguration, reasonable people educated about these picks were already furious.

Nevertheless, this protester’s play on words earned a smile wherever she went.

 

Poster, Girls Just Wanna Have Fundamental Rights

Photo by Alma Gottlieb

Another poster offered a different play on words. The time for Cyndi Lauper’s celebration of girls protesting against sexism via partying is over. With the assault on women’s bodies on many registers, today’s girls just wanna have fun-damental rights.

Even in the most urgent of political crises, a joke can keep us sane. As H. L. Mencken once said, “What restrains us from killing is partly fear of punishment, partly moral scruple, and partly what may be described as a sense of humor.”

 

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Poster, I Cant Believe I Still Have to Protest this Shit, Cropped

Photo by Alma Gottlieb

The last theme I want to signal is the set of inter-generational conversations that abounded on many posters.

Women who remember earlier women’s rights struggles displayed their frustration with old battles that they thought they had won, only to see them re-appear with new force and Hydra-like terror.

Poster, Hello 1955 Please Hold for the Republicans, cropped

Photo by Alma Gottlieb

In the U.S., Republicans often point to the 1950s as a Golden Age. Women, and minorities of all sorts, know better.

American schools were still segregated, and Jim Crow laws were still on the books and followed across the South. Gays were still either closeted or bullied. Women were still expected to marry, have children, and devote themselves exclusively to their families while abandoning all career aspirations. The “military-industrial complex” was just being born. The Cold War divided the world into “us” and “them” while starting to outsource military conflicts to the global South. No concept of rights for the disabled even existed. Public awareness of any religions beyond Christianity was nil. Industrial expansion produced unprecedented toxins polluting the water, air, and land, without nary a protest.

Today, our nation is far from utopian, yet the gains made over the past half-century in rights for women, for minorities of all sorts, and for the earth, are undeniable. The Trump administration’s efforts to turn back the clock and undo those significant gains reminds women old enough to remember the 1950s of a nightmare that, until now, seemed like it was just a distant memory.

 

Poster, We are the Granddaughters of the Witches You Could Not Burn, Photo by Alanna Vaglanos, Huff Post, cropped

Photo by Alanna Vaglanos/Huffington Post

This poster reminds us of a far longer timeline. Evoking the Massachusetts’ Salem witch trials of 1692-83, the women carrying this set of posters performed a sort of moving political theatre.

Feminist scholars such as Isaac Reed have argued that the Salem witch trials must be understood as a component of gendered history — rooted in patriarchal institutions and mindsets of colonial America. These contemporary protesters argued that the Puritan patriarchal mindset is still with us. They also saw the accused witches as early feminist rebel-heroes — and themselves, as their heiresses.

 

Poster, Now Youve Pissed off Grandma, cropped

Photo by Alma Gottlieb

 

As a feminist grandmother, I can relate to this one.

If women in general are supposed to demonstrate infinite patience, that gendered stereotype applies tenfold to grandmothers. They’re the ones kids turn to when parents are mad. If even Grandma is pissed off to the point of making a crude hand gesture, something is seriously amiss.

This poster highlights issues of special concern to the elderly — having enough money to live on after retiring, and a good enough medical insurance policy to cover the increasing costs of staying healthy.

And, yes, the poster also reminds us: old women are also vulnerable to sexual assault.

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Poster, This is Not a Moment, It Is a Movement, cropped

Photo by Alma Gottlieb

Finally, lurking at the back of all our minds that day was the unstated question: “Now what?”

Posters abounded proclaiming, in one way or another, that the sun would not set definitively on that day. The momentous event — with its global impact — will be hard to dismiss or forget.

Although the Washington protest was the largest and, because of its location, the most symbolically most potent, it inspired sister marches around the country, and across the globe. Crowd estimates by scholars tell us that something like 4.5 million people marched in 915 individual events around the world.

These extraordinary numbers suggest two striking facts: a great deal of passion, and a great deal of coordination. When passion and coordination are harnessed, a powerful cocktail is created.

Which brings me to the next poster.

 

Poster, Make Feminism Great Again, cropped

Photo by Alma Gottlieb

During the campaign season, Donald Trump’s campaign motto, “Make America great again,” resonated with many white voters who feared global flows. But others saw in that slogan an unrealistic effort to close our borders to the world, and a dangerous evocation of earlier nationalist moves that produced imperialist invasion/expansion in places ranging from Vietnam and the Philippines to Iraq and Afghanistan.

This poster bitterly mocks that motto. Here, “Feminism” substitutes for “America” — thereby, implicitly, challenging not only the nativist/xenophobic agenda of Trump, but his longstanding misogyny, as well. This especially subversive slogan is bound to irritate Trump (and his supporters) greatly.

 

Poster Display on Floor in Metro Station from Distance, cropped

Photo by Alma Gottlieb

What to do with all these posters at the end of the day?

Many marchers felt reluctant to ditch them in trash cans.

A spontaneous art exhibit formed at this metro station, as protesters donated their signs to thE subway floor-turned-impromptu art-gallery that expanded by the minute.

Only two days later, museums and libraries around the world, from the Smithsonian’s National Museum of American History in Washington, D.C. to the Royal Alberta Museum in Vancouver, announced that they would start collecting the posters.

 

Poster, Mobilize for Midterms, cropped

Photo by Alma Gottlieb

While museum curators soon presented exhibits protesting President Trump’s executive order against Muslim immigrants and refugees either by removing (or covering over) all artwork by immigrants, or by featuring such works, political activists forged their own plans.

Across the US, a new organization has formed: “Indivisible.” Already, 7,000 chapters have been created. Members are busy protesting the Trump agenda, while mindful of the numbers necessary in Congress for Democrats to reclaim the national agenda. The most effective way is to “Mobilize for Midterms”—that is, the “mid-term” elections that will take place in 2018, in the middle of the current presidential term.

This poster featured the pragmatic side to the march, complementing the poetic and the artistic approaches featured in the posters highlighted above.

All approaches were in full force in Washington, and equally welcome.

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A, H w Matching Tshirts, Cropped

Photo by Linda Seligmann

The joy of raising a feminist.

My daughter, Hannah Gottlieb-Graham, had accompanied my husband and me to smaller protests over the years, but this massive scene made an impression like no other.

To plan for our trip to Washington, she’d bought us matching t-shirts. No offense meant to men, but given the past few millennia ruled by patriarchy, redressing the balance seems in order.

 

Tshirt, Im with HerPoster, Im with Her

                                           Photo by Alma Gottlieb

When Hillary Clinton was still running for president, people from Kim Kardashian and Oprah Winfrey to Barack Obama declared their allegiance by announcing, “I’m with her.” The un-referenced pronoun easily stood for Hillary Clinton because she was the first woman ever to win the nomination of one of the two major political parties of the United States. T-shirts supporting Hillary didn’t even have to mention her name—the “her” in question was obviously Hillary.

At the march in Washington, these simple three words took on a powerful new meaning when added to multiple arrows pointing in every possible direction. Once Hillary lost, “I’m with her” referred not to one woman, but to Every Woman. The power of a gendered political movement was born with those arrows.

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The official Women’s March on Washington has called for a national Women’s Strike on March 8th. Let’s join them!

 

When Feminism Starts in Fifth Grade

Can ten-year-olds be feminists?
Absolutely.

This group of fifth graders just voted to forfeit their basketball season unless their co-ed team is allowed to compete, girls included.

Feminism is not a radical world view.  It’s simply the proposition that women and girls are human.  These ten-year-old boys and girls in New Jersey got it.

5th Grade Basketball Team in NJ Votes to Forfeit Season for Feminism

An Open Letter to My Grandchildren

Dear Dean and Mona,
 
At four years old and ten months old, you are both too young to understand why the grown-ups around you keep talking about confusing words like “deeply flawed candidates” and “misguided pollsters.” But sooner than I’d like, the realities of yesterday’s vote will begin affecting you.
 
If you see more boys bullying girls on the playground, and they say, “Our president says it’s okay to grab any part of girls we want,” remember what Mommy and Daddy have taught you: It’s NOT okay to hurt other people on purpose. Even if you didn’t realize at first that you were hurting them, if they tell you to stop, you must stop. As Molly of “The Big Comfy Couch” used to sing, “No means no.” Even if our president says otherwise. It’s important for you to learn this now: presidents are just people, and they can be wrong.
 
If you see some kids bullying other kids on the playground because they say that our president says those kids shouldn’t even be in this country, you can set those bullies straight. Tell them that any kid in your school has a right to be in your school. Even if our president says otherwise. It’s important for you to learn this now: presidents are just people, and they can be wrong.
 
If you see some kids bullying the disabled kids in your classroom because they say that our president just did that to a kid in a wheelchair, tell them that they shouldn’t be copying the behavior of a mean person. Even if that mean person is our president.
 
If the bullies are bigger than you and threaten to hurt you if you keep defending your classmates, tell your teacher. She’ll set those bullies straight.
 
If the teacher doesn’t set those bullies straight, tell the principal. She’ll set those bullies straight.
 
If the principal doesn’t set those bullies straight, ask Mommy or Daddy to help you write a letter to the chair of the school board. She’ll set those bullies straight.
 
If the chair of the school board doesn’t set those bullies straight, ask Mommy or Daddy to help you write an open letter to your local newspaper. Maybe your neighbors or your local congressperson will set those bullies straight.
 
If no one sets those bullies straight, keep studying hard at school. Study your hearts out, go to the best college you can find, and maybe one of you will become a better president than the guy we’ve just sic’ed on the world.
 
If we haven’t yet had a woman as a president by the time you’re figuring out your life path, Mona, don’t let that discourage you. We came really close this year, and someone’s time will come soon. Maybe it’ll be yours.
 
I love you.
 
Grandma

An Open Letter to My Children

Dear Nathaniel and Hannah,

I am sorry that my generation has failed you.

We have bequeathed you a world that has too many problems, too much fear, and too much hate.

Dad and I tried to raise you to see the good in people, to understand others’ perspectives, to argue for fairness in the face of injustice, to respect the earth, to treat others with respect no matter the god(s) they worship or the size of their bank account or the shape of their bodies or the origin of their passport, and to feel hopeful about the future. Our nation has just elected a man who embodies the opposite of all these principles. He will set the tone from above–but in the end, he’s just one person.

As Bertolt Brecht once wrote, “Because things are the way they are, things will not stay the way they are.”

Our nation is, like all others, a work in progress. Right now, it feels like we haven’t made any progress at all. With Trump’s election, we’ve set back the clock on women’s rights, minorities’ rights, environmental protection, civility, predictability, respect for science, and the acknowledgment that (like it or not) we all inhabit a globalized world.

But it’s not the end of the story. There’s always a next chapter to be written, and your generation will write a very different chapter.

Your generation understands the urgency of combating climate change. Your generation embraces difference of all sorts–sexual, religious, racial, you name it–because your online engagements show you every hour how diverse, and how interconnected, the world is. Your generation absorbs knowledge because you know how easy it is to find your way to facts, and, with a little research, to separate facts from fiction.

Dad and I so wished that today could have been a day to celebrate. Instead, it’s a day to reflect on the work to be done. It’s a day to dig deep and strategize about how to create the world we want to inhabit. With a president who revels in abusing his power, mocking his opponents, and ridiculing the disabled, the disenfranchised, and the poor, the rest of us will have to work harder than ever to protect the vulnerable and oppose the bullies.

If Dad and I raised you to be optimistic, we also raised you to be resilient in the face of setbacks. I apologize that those skills in resilience will be called for more than ever in the next four years. But we are confident that you have what it takes.

I love you.

Mom

The Power of Menstrual Politics

The latest in the abortion wars:

“One Indiana woman recently created the Facebook page Periods for Pence where she encourages others to call the governor’s office to report their periods, since they could technically be having a miscarriage.”

 

A new generation of feminists is defying classic menstrual taboos by the simplest possible method: just talking about menstruation.  The latest brilliant tactic by an anonymous menstrual/abortion rights activist may be the most creative means yet to inform male politicians that they don’t have the right to regulate women’s wombs.

 

P.S.  Menstrual politics are dominating this week’s news!  Check out this awesome article giving us a glimpse at what a menstrual entrepreneurial spirit looks like.

Donald Trump vs. Blood Magic

Donald Trump has revived old stereotypes in claiming that Fox News commentator/Republican debate moderator Megyn Kelly was ruled by her hormones (“bleeding from her wherever”) when she critiqued his multiple sexist statements and stances.  Explaining away women’s anger by reference to the menstrual cycle is an old habit of those who wish to exclude women from decision-making positions.  Let’s see if I become a new target of Donald Trump after being quoted in this NPR blog post by Susan Brink . . .

PMS 5 Beware of PMS

Meanwhile, I’m honored that an essay I wrote about Beng menstrual beliefs and practices was just quoted in an article by Candida Moss, “Weak Men Like Trump Have Always Feared Menstruation,” in The Daily Beast.

Social Change: One Petition at a Time?

As a high school student, I remember the excitement of going door-to-door to solicit signatures on petitions of various sorts.

Adding one’s name to a list of other names on a single piece of paper may not seem consequential.  But when that sheet joins hundreds or thousands of others, suddenly the list has the potential to gain notice.Sign the Petition! Clipboard

One petition I promoted urged people across the U.S. to boycott buying table grapes, in support of the Latino/a grape pickers on strike in California.  Organized by legendary union leader, Cesar Chavez, the movement united farm workers to demand a living wage and decent working conditions.

In the case of the United Farm Workers, such petitions contributed to what became a national boycott of table grapes (lasting from 1965-70).  Although many contemporary farm workers still suffer unacceptable working conditions and low wages, the boycott produced the first union contracts for farm workers, who began a national conversation about better pay, benefits, and protections–a conversation that continues today.

green-grapes

In those days, collecting thousands of signatures for a petition meant having a well-organized, healthy cadre of footsoldiers.  Nowadays, websites such as Change.org make the process infinitely easier.

Take the case of Amazon.  A current online petition urges Amazon to change the name of the Amazon Mom program to Amazon Family.

Sure, names are just one (small) part of the problem of challenging gender stereotypes and expectations.  But “starting somewhere” to promote social justice means just that: starting somewhere.  And changing the very public name of a very popular program is a great start.

At the individual level, we all know how names matter to our sense of personal identity. The case of a nine-year-old girl from New Zealand is instructive.  Desperate to change her name, she found legal redress: In 2008, “a judge in New Zealand made a young girl a ward of court so that she could change the name she hated – Talula Does The Hula From Hawaii.  Judge Rob Murfitt said that the name embarrassed the nine-year-old and could expose her to teasing,” such that the judge termed the name a “social disability.”

At the corporate level, CEOs know how names matter to a company’s bottom line.  In the U.S., despite the enormous expense and hassle involved, over 1,900 companies changed their names last year.  They had diverse reasons for doing so, but whatever the motivations, their directors decided that the benefit of changing the company name outweighed the cost. Financial managers would only undertake such an ambitious and complicated shift if the symbolic resonance to names mattered.

And they do matter.  While changing the Amazon Mom program to the Amazon Family won’t solve the problem of patriarchy in the modern world, that corporate name change will give boys who consider what kind of fathers they want to become (inseminators vs. hands-on parents?) one more model of where they might see themselves as involved fathers (as part of an “Amazon Family”) . . . and one less model of where their masculinity is not welcome (as an “Amazon Mom”).

mega-man-pram-manly-baby-stroller-3-1

Besides, from Amazon’s perspective, such a name change would make good business sense.  If a dedicated father can “see himself” in an “Amazon Family” program (but not in the “Amazon Mom” program), he’s more likely to commit precious resources–family funds–to buy consumer goods on that website, and not another.  And in a capitalist world, promoting business ethics from the standpoint of the financial bottom line may (for better or worse) be our most realistic option.

You can sign the Amazon petition here.

Are We Stuck in the ‘Fifties?

Sexist Ad for Coffee

This set of fourteen offensively sexist ads from the 1950s is so over-the-top, it’s easy to dismiss them, relegating them to a “Thank goodness we’re beyond this and have made some progress” trash bin. But many of the recent comments added to a website that uploaded the ads suggest otherwise. Fox News to the contrary, we are in neither a post-racist nor a post-sexist era.