Category Archives: Women

A Tale of Two (Ad) Campaigns

For a while, the mega-global corporation, Unilever — owner of Dove beauty products — spoke thoughtfully to the world’s women.

The 13-year-long “Real Beauty” campaign that began in the early ’90s aimed to “change the conversation” about gender by presenting women of many colors, sizes, and body shapes in its ads for soap products. Although the campaign had its critics, it seemed to garner far more admiration than assault. Sure, Unilever also produced horrible Slim Fast powders and skin-whitening creams that undermined the body-positive and multiracial values that the new Dove campaign claimed to promote.

But . . . those images.

Dove Beauty Campaign-Diverse Women in Underwear

Who wouldn’t smile at this anti-one-size-fits-all ad?

But last spring, the latest installment in the campaign that declared itself on the side of women launched a new ad that angered far more viewers. Showing women of diverse sizes and shapes was one thing. Showing bottles of diverse sizes and shapes was another.

Dove Ad-Diverse Bottle Sizes & Shapes

And the new campaign for body washes explicitly equated women with those bottles.  Ugh.

“Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition.”

Oh, we’ve been there before.  We’ve had decades of ads equating women with cars.

Pirelli Tire Ad

And bottles of beer.

Woman as Michelob Beer Bottle Ad

Feminist media critics such as Jean Kilbourne have been brilliantly critiquing those sorts of offensive ads objectifying women for decades.

Suddenly, Dove didn’t get it.

To make matters worse, the new ad in the UK from Dove — already pulled, soon after airing — managed to offend women intersectionally: not just on gender grounds, but also race.

Dove Ad-Black Woman Becomes White

 

Online, some sharp viewers (including one named, intriguingly, Kristina Chäadé Dove) schooled Unilever in the shameful history of soap companies promoting racist assumptions about cleanliness.

Screen Shot 2017-10-10 at 10.41.26 AM

The Twitterverse has wondered how this outrageously racist ad could have gotten approved. One blogger has commented, “It leaves one wondering if there are any people of color that make decisions at Dove.”  

Well, let’s recall that the Dove’s parent company is Unilever, after all — headquartered in the Netherlands. The Dutch have a long history of denying the racism behind their colonial empire. So, perhaps, no.

Meanwhile, along comes General Mills. A new pair of ads follows in the footsteps of Dove’s earlier successes. Instead of urging women to diet, or binge-eat — or both — these ads actually encourage women to have a normal relationship to food. You know: Eat when you’re hungry. Enjoy what you’re eating.

Screen Shot 2017-10-10 at 11.06.31 AM

Or, as one ad concludes: “Own it.” 

Screen Shot 2017-10-10 at 11.06.02 AM

The new stage directions in the theatre of global advertising: Enter General Mills, Exit Unilever.

But this simple math equation, which seems to evoke only a single solution, raises disturbing ethical questions. Does corporate society have space for more than one enlightened-feminist ad campaign at a time? Will any of these feminist-inspired campaigns affect more mainstream corporations to produce images challenging gender inequity — stereotype-busting images that our society still so desperately needs?

Mothers on the Move-Front Cover

Do All African Immigrants Arrive Sick, Desperate, and Empty-Handed on the Shores of Europe? Ask Pamela Feldman-Savelsberg!

The lives, status, and image of immigrants may constitute the single-most urgent human issue of our time.  In an arresting and captivating new study of Cameroonian mothers now living in Berlin, Pamela Feldman-Savelsberg challenges just about everything we thought we knew about immigrants.  Living as migrants in a nation infamous for its twentieth-century genocides against “others,” these educated, often middle-class women demonstrate over and over again the common impulses that define our shared humanity.

Mothers on the Move: Reproducing Belonging between Africa and Europe was recently published by the University of Chicago Press (2016).

Mothers on the Move-Front Cover

 

Daniel J. Smith calls it

“a wonderful book full of rich and compelling ethnographic cases.”

And Cati Coe calls it

“[a] sensitive, well-grounded, and beautifully written study of the
dilemmas immigrant mothers face when they migrate.”

You can find a Table of Contents here.

Read a free preview from the Introduction here.

The publisher offers complementary desk copies and exam copies to instructors here.

From the website of Carleton College (where she is the Broom Professor of Social Demography and Anthropology, and Director of Africana Studies), you can find Pamela Feldman-Savelsberg’s institutional home page here.

I recently interviewed Pamela Feldman-Savelsberg online about her new book.  Here’s what she had to say (AG = Alma Gottlieb; PFS = Pamela Feldman-Savelsberg):

Pamela Feldman-Savelsberg, Cameroon Cloth Dress, 12-6-14 cropped 2

Photo by Alma Gottlieb

 

Interview with Pamela Feldman-Savelsberg

AG: Your early research focused on the lives of women in Cameroon.  This book focuses on women who’ve left Cameroon to re-start their lives in Berlin.  What inspired you–both to switch fieldsites to a new continent, and to write a book on a new subject?

PFS: Each research project has opened up new questions and curiosities. Following these leads has led me to new fieldsites within Cameroon, and then within Europe. Along the way, I am not only following up on questions raised by prior research projects, but I’m also following people from the same ethnic group and region—sometimes even the same people, or their friends and children—from the countryside to the city, and on to Berlin or Paris.

And I’ve always been interested in women’s lives, in reproduction and family-making, and in tensions between belonging and marginalization. Thus, even though I’ve switched fieldsites, there’s a lot of continuity in my work.  The transnational migration aspect is new, but otherwise this book is not about an entirely new subject.

Even my next planned research project—about ways in which the contexts of reception matter for Cameroonians’ changing notions of transnational family obligations—continues along these lines, while bringing me to new sites (Paris, Cape Town).

 

AG: That should be a wonderful new project.

Meanwhile, Western media images of migrants and refugees tend to focus on the poorest of the poor—those in desperate conditions, in need of serious outlays of both aid and

African Refugee in Over-crowded Boat in Mediterranean

sympathy.  The West African migrants you profile are mostly highly educated, and at least middle-class.  Did you choose to focus on this group of semi-invisible migrants to challenge stereotypes?  What lessons can they teach Western readers?

PFS: Yes, I do aim to challenge stereotypes. I tell one among many possible stories about African migration and family-making in Europe. Other important stories have been told about migration and the search for well-being. I fear that some of these narratives end up reinforcing stereotypes of “the African migrant” as illegal(ized), impoverished, and in need of help.

In dialogue with my Cameroonian interlocutors and colleagues, I became aware of the pain caused by the repetition of a one-sided story of abjection. Stereotypes hurt.  However well-meaning, fundraising campaigns portraying poor, helpless African women and children belie the energy, intelligence, and educational resources of Cameroonian immigrant women. Without sugarcoating the hardships of migration, it’s important to let readers know that the story of abjection does not fit the data for Cameroonian immigrants to Berlin.

There are enormous distinctions in women’s lives depending not only on class background and class attainment, but also immigration status upon entering the new country, as well as the ability (or lack thereof) to maintain or obtain regularized immigration status. These critical distinctions often lead to vastly differing reproductive strategies, which in turn are linked to different ways that women seek a sense of belonging in multiple communities.

As anthropologists we look for both patterns and particularities. The former are important for telling a coherent, social-scientific story; the multiple stories of particular individuals’ lives are important to work against typification, which is by definition reductionist.

 

AG: Your book details examples of daily racism that Cameroonian immigrants experience in Berlin . . . yet, new Cameroonian migrants continue arriving.  In the wake of Germany’s role in WWII aiming to annihilate Jews, Roma, gays, and other groups of people that white Germans dubbed “Others,” how do you explain the decisions of these African elites to emigrate, of all places, to Germany?

PFS: There are many reasons that Cameroonian migrants—and as we know from the news, many, many others—choose to emigrate to Germany.  Economics is primary—because of the country’s strong economy and job opportunities.  Especially important to upwardly-mobile Cameroonians is Germany’s almost-free university education. And, interestingly, many Cameroonians appreciate the fact that it is not France. Cameroonian migrants in both Germany and France—and, as I learned this summer, those who remain home in Cameroon—perceive that immigration bureaucracy works more reliably and predictably in Germany than it does in France. Even if the UN, in its Decade for People of African Descent, finds significant structural racism in Germany, native-born Germans hold a variety of political and ideological positions. Thus, despite the catastrophic history of racism in their country, some Germans are more aware of inherent racism, and eager to discuss it, than are their counterparts in countries with less tainted histories. And, for all its faults (past and present), Germany is certainly more welcoming to refugees than is the U.S. in the current Trump era.

Still, the common question posed often by Germans to immigrants in daily life, “Where do you come from?” haunts Cameroonian parents and their children in Germany, as does the general image of “Africa” that is portrayed in mass media. One Cameroonian mother told me a poignant story about her seven-year-old son’s visit to Cameroon.  “This isn’t Africa, mom,” he exclaimed. There were no lions or giraffes, not even a little monkey in the big port city of Douala. Instead, while visiting his urban cousins, he experienced air-conditioned office buildings with elevators, manicured gardens, and schoolchildren in neatly pressed uniforms. None of this fit with the image of game parks and starving, half-naked children that the boy had learned about from television.

 

AG: Wow, what a moving (and disturbing) story.  It reminds me of all the mini-stories you write about the women whose lives you’ve followed in Berlin.  These women will feel very much like real people to a reader–individuals with their own idiosyncratic biographies and challenges, rather than what Renato Rosaldo might call the dreaded Group Noun (which, in this case, would be a single kind of person we could categorize as “Cameroonian women migrants”).  Why did you decide to feature a number of individual women, and how did you decide on these particular women to feature?

PFS: In this book I aim to portray the voices of individual women, each with her own concerns, challenges, resources, and desires. I mentioned earlier that I want to work against stereotypes and typification. This doesn’t mean that I don’t look for patterns in Cameroonian migrant women’s lives. Of course I do! Migrant women share predicaments of belonging, reproduction, and connection that are created and/or exacerbated by migration. But, shaped by their diverse biographies and circumstances, each woman manages these predicaments in her own way. I decided to feature particular women because they illustrated the diversity of women’s experiences and strategies.

When women told me about their lives, I was just fascinated by how their individual characters came through. I think of Maria telling me her love story—starting with her surprise meeting with a childhood sweetheart in Berlin—while showing me her family photo album. Or of Mrs. Black’s anguish that her white German husband just couldn’t or wouldn’t understand how important it was to her to help her extended family with gifts of cash.

I’d like to add something else about stories. Cameroonian migrant mothers share stories, or anecdotes from their lives, with one another. This is just a normal part of socializing. My book shows how, through stories, individual experiences are communicated and become crystallized into collectively held orientations toward the world, toward a new context.

 

AG: One of the key concepts you deploy in the book is the notion of “affective circuits.”  Can you speak about how you seized on that metaphor from electrical engineering to speak to the issues concerning migration that you are tackling?

PFS: I didn’t invent the term. I got the idea from our fellow anthropologists, Jennifer Cole and Christian Groes, who had invited me to contribute to an edited volume on affective circuits. I loved the layers of metaphors—gesturing simultaneously toward research on migration circuits and toward electrical engineering—so I took the idea and ran with it, developing the notion further. So often in studies of social capital, researchers write as if economic and informational flows along network ties are constant. But the network ties of the women I studied were neither constant nor additive. Women dropped some relationships, gained others, and then renewed old ties, depending upon how their circumstances and their feelings changed. Neither words (whether loving or nagging) nor money nor presents flowed continuously along women’s social connections; the flows stop and start and must be managed. And this careful management that women do is all bound up in the feelings they have toward their families, their fellow migrants, and the German bureaucrats they meet.

 

AG: Indeed.  Moreover, in Berlin, the children of the migrants you’ve followed are growing up in very different circumstances from the childhoods of their parents.  You’ve highlighted the term “Belonging” in your subtitle.  Can you talk about the different issues that the two generations experience as black migrants in a predominantly white nation?

PFS:  What an interesting question, with many layers! Some aspects of belonging are not questioned in Cameroon, but are brought to consciousness in Germany. One difference is that parents, growing up in Cameroon, largely didn’t have to worry about being black. They didn’t grow up as a “minority”—but their children do. On the other hand, the children of migrants grow up fluent in German, and they get early practice in code-switching between forms of behavior deemed appropriate in “German” vs. “Cameroonian” settings. Language learning and cultural adaptation are more challenging and self-conscious for their parents.

Another difference is that migrants who arrived in Germany as adults had earlier experienced challenges of belonging in Cameroon. It may seem surprising that individuals have a hard time belonging in their country of origin, but the legacies of Cameroon’s complex colonial history (which included three different colonial powers—Germany, France, and England) mean that people of certain ethnic groups and regions are disadvantaged on the national scene. These groups—for example, the Bamiléké and English-speaking Cameroonians—make up a large proportion of the Cameroonian diaspora. Their children, by contrast, grow up in Germany with a different view of their homeland—a place of origin, a place to visit, a place where Grandma and Grandpa live.

Still another difference in migrants’ experiences concerns recent historical change in Germany.  Earlier migrants faced many more challenges than do more recent migrants, because there are now settled migrants and migrant organizations that can ease newcomers’ transition to life in Germany.

 

AG: In the US, we now have a president who campaigned on a platform of drastically restricting immigration, and many of his supporters easily denounce whole groups of immigrants.  Alongside health care reform, restricting immigration (including refugee applications) has been one of Trump’s major agendas.  What do the experiences of Cameroonian immigrant women in Germany have to teach us in the US?

PFS: Immigrants can bring a lot to our country. Overall, immigrants are more law-abiding than native-born Americans, and in terms of college and post-graduate degrees, they are better educated. Immigrants tend to be ambitious, making many personal sacrifices for the well-being of their children and families. We have a lot to learn from them when we consider “family values,” and perhaps even reconsider what family can mean. Providing chances and being welcoming allows these immigrants to contribute to society.

When Feminism Starts in Fifth Grade

Can ten-year-olds be feminists?
Absolutely.

This group of fifth graders just voted to forfeit their basketball season unless their co-ed team is allowed to compete, girls included.

Feminism is not a radical world view.  It’s simply the proposition that women and girls are human.  These ten-year-old boys and girls in New Jersey got it.

5th Grade Basketball Team in NJ Votes to Forfeit Season for Feminism

An Anthropologist at the Women’s March on Washington, Part 1: Finding Communitas, Feminist Style

Mass of Demonstrators in Front of Capitol 1, cropped
(photo by Alma Gottlieb)
The doors of our metro car opened and closed, opened and closed with increasingly alarming dysfunction.  On any other day, the many more dozens of people jammed into our subway car than (for safety reasons) should have occupied our tight, air-deprived space would have panicked–jostled, elbowed, and accused one another.  Instead, taking the occasion as an opportunity to befriend new neighbors, we asked from where and how far our companions had traveled, asked where they were staying, asked if the growing-short-of-breath needed water.  In other words, we bonded.
Anthropologists have a name for that feeling of spontaneous community that developed in an unlikely place: we call it, “communitas.”  Coined by the great Victor Turner (one of my long-ago mentors), the term originally referred to feelings of solidarity forged in African initiation rituals.  But anthropologists now apply the word to all sorts of places beyond rain forest groves.  Two days ago, an urban subway offered my first sighting of communitas in Washington, D.C.–but certainly not my last.  On Jan. 21, 2017, feminism and anthropology converged, as women around the country–and around the world–forged a sense of communitas that, unlike many temporary feelings of communitas, may well have lasting effects beyond the day’s euphoria.
Indeed, after it was over, yesterday’s march in the nation’s capital felt, if anything, infinitely grander and more important when we learned of the 600 or so sister marches around the world attracting some 2 million protestors, begun on Facebook and coordinated by the miracle of social media.
*
I’m old enough to have intense teenage memories of participating in the huge marches on Washington of the 1960s, supporting civil rights and protesting the Vietnam War.  But my anthropologist friend, Linda Seligmann, and I were accompanied to yesterday’s march by three young women (aged 17 to 21 years old) who had never participated in such a momentous event.
A, H, Mina, Charlotte on Subway
(photo by Linda Seligmann)
I watched their wide-eyed wonder with delight as some 500,000+ strangers, mostly women, found a new pink-knit-capped sisterhood.
Mass of Demonstrators, Pink Hats, cropped more
(photo by Alma Gottlieb)
My day’s companions had their own somatic challenges.  One became dizzy and nearly fainted in the overcrowded, under-oxygenated metro car we occupied for nearly two hours; another exercised all her willpower to control her bladder, when toilet facilities proved elusive during six hours of enforced standing.  And yet, they never complained, never begged for an exit strategy.  Instead, they felt that strong pull of communitas.
I, myself, felt the tug of an old back injury asserting itself as those six hours of standing activated muscular fatigue.  And yet, communitas asserted a stronger pull.
After three hours of listening to inspirational speeches, many in the crowd became restless. “Start the march!  Start the march!” some began chanting.  And, indeed, some began marching (or, truth to tell, shuffling, amidst the thousands of protesters barely able to move), while others remained at the rally, to listen to yet more speakers.  Yet even that splintering of attention didn’t fracture our sense of common purpose.  Among those who stayed behind and those who forged on, communitas asserted a stronger pull.
Some protest signs and speeches signaled disturbing acts of police abuse across our troubled land.  And yet, even when faced with police officers and security guards trying to direct our unruly numbers, communitas won out, as protesters and cops responded with noticeable civility to one another.
The people who flocked to the nation’s capital looked more diverse than those at any march in my memory.  Judging by what I saw and heard, the event attracted white, brown and black folks; Christians, Jews, Muslims, and Hindus; straight people, gay people, drag queens, and everything-in-between; breastfeeding babies and grandmothers in wheelchairs; sighted walkers and white-caned walkers; people sporting designer clothes and others wearing hand-me-downs; groups of teachers and groups of students; executives and labor union members; English-speaking and Spanish-speaking youth.
Latina Girls with Posters
(photo by Alma Gottlieb)
And yet, despite this extraordinarily diverse concatenation of humanity, we forged communitas.
Muslim Woman Holding Poster (LS Photo) cropped
(photo by Linda Seligmann)
Or perhaps I should say, because of that extraordinarily diverse concatenation of humanity, we forged communitas.
Poster-We Are All Immigrants (LS Photo)
(photo by Linda Seligmann)
*
I don’t mean to paint an overly Pollyana-ish portrait of an admittedly extraordinary day.  The challenges to maintaining momentum and organizing such a diverse constituency into a viable political movement are far from trivial.
But in the right circumstances, communitas can also cast a long shadow that can even produce some staying power.  Maybe, just maybe, it may prove powerful enough to help the organizers of these diverse groups–both those with impressive experience, and those just cutting their eye teeth on their first demonstration–mobilize the global energy, incorporating both love and anger, that asserted itself yesterday on all seven continents.

An Open Letter to My Grandchildren

Dear Dean and Mona,
 
At four years old and ten months old, you are both too young to understand why the grown-ups around you keep talking about confusing words like “deeply flawed candidates” and “misguided pollsters.” But sooner than I’d like, the realities of yesterday’s vote will begin affecting you.
 
If you see more boys bullying girls on the playground, and they say, “Our president says it’s okay to grab any part of girls we want,” remember what Mommy and Daddy have taught you: It’s NOT okay to hurt other people on purpose. Even if you didn’t realize at first that you were hurting them, if they tell you to stop, you must stop. As Molly of “The Big Comfy Couch” used to sing, “No means no.” Even if our president says otherwise. It’s important for you to learn this now: presidents are just people, and they can be wrong.
 
If you see some kids bullying other kids on the playground because they say that our president says those kids shouldn’t even be in this country, you can set those bullies straight. Tell them that any kid in your school has a right to be in your school. Even if our president says otherwise. It’s important for you to learn this now: presidents are just people, and they can be wrong.
 
If you see some kids bullying the disabled kids in your classroom because they say that our president just did that to a kid in a wheelchair, tell them that they shouldn’t be copying the behavior of a mean person. Even if that mean person is our president.
 
If the bullies are bigger than you and threaten to hurt you if you keep defending your classmates, tell your teacher. She’ll set those bullies straight.
 
If the teacher doesn’t set those bullies straight, tell the principal. She’ll set those bullies straight.
 
If the principal doesn’t set those bullies straight, ask Mommy or Daddy to help you write a letter to the chair of the school board. She’ll set those bullies straight.
 
If the chair of the school board doesn’t set those bullies straight, ask Mommy or Daddy to help you write an open letter to your local newspaper. Maybe your neighbors or your local congressperson will set those bullies straight.
 
If no one sets those bullies straight, keep studying hard at school. Study your hearts out, go to the best college you can find, and maybe one of you will become a better president than the guy we’ve just sic’ed on the world.
 
If we haven’t yet had a woman as a president by the time you’re figuring out your life path, Mona, don’t let that discourage you. We came really close this year, and someone’s time will come soon. Maybe it’ll be yours.
 
I love you.
 
Grandma

An Open Letter to My Children

Dear Nathaniel and Hannah,

I am sorry that my generation has failed you.

We have bequeathed you a world that has too many problems, too much fear, and too much hate.

Dad and I tried to raise you to see the good in people, to understand others’ perspectives, to argue for fairness in the face of injustice, to respect the earth, to treat others with respect no matter the god(s) they worship or the size of their bank account or the shape of their bodies or the origin of their passport, and to feel hopeful about the future. Our nation has just elected a man who embodies the opposite of all these principles. He will set the tone from above–but in the end, he’s just one person.

As Bertolt Brecht once wrote, “Because things are the way they are, things will not stay the way they are.”

Our nation is, like all others, a work in progress. Right now, it feels like we haven’t made any progress at all. With Trump’s election, we’ve set back the clock on women’s rights, minorities’ rights, environmental protection, civility, predictability, respect for science, and the acknowledgment that (like it or not) we all inhabit a globalized world.

But it’s not the end of the story. There’s always a next chapter to be written, and your generation will write a very different chapter.

Your generation understands the urgency of combating climate change. Your generation embraces difference of all sorts–sexual, religious, racial, you name it–because your online engagements show you every hour how diverse, and how interconnected, the world is. Your generation absorbs knowledge because you know how easy it is to find your way to facts, and, with a little research, to separate facts from fiction.

Dad and I so wished that today could have been a day to celebrate. Instead, it’s a day to reflect on the work to be done. It’s a day to dig deep and strategize about how to create the world we want to inhabit. With a president who revels in abusing his power, mocking his opponents, and ridiculing the disabled, the disenfranchised, and the poor, the rest of us will have to work harder than ever to protect the vulnerable and oppose the bullies.

If Dad and I raised you to be optimistic, we also raised you to be resilient in the face of setbacks. I apologize that those skills in resilience will be called for more than ever in the next four years. But we are confident that you have what it takes.

I love you.

Mom

The Power of Menstrual Politics

The latest in the abortion wars:

“One Indiana woman recently created the Facebook page Periods for Pence where she encourages others to call the governor’s office to report their periods, since they could technically be having a miscarriage.”

 

A new generation of feminists is defying classic menstrual taboos by the simplest possible method: just talking about menstruation.  The latest brilliant tactic by an anonymous menstrual/abortion rights activist may be the most creative means yet to inform male politicians that they don’t have the right to regulate women’s wombs.

 

P.S.  Menstrual politics are dominating this week’s news!  Check out this awesome article giving us a glimpse at what a menstrual entrepreneurial spirit looks like.