Category Archives: Gender equity

It’s Not “Just” a Symbol

“Tails” side of the new U.S.
quarter
featuring Maya Angelou

The new Maya Angelou quarter is a symbol, yes.

But not “just” a symbol.

Because, symbols matter.

If they didn’t, they would just be like other, ordinary stuff.

If symbols didn’t matter, we wouldn’t fight over them. As in, people burning or otherwise desecrating flags when they’re mad at their government, and other people fuming at the sight or even thought of such actions.

If symbols didn’t matter, we wouldn’t protest when the wrong symbol appears in the wrong place for the wrong reason—say, a statue of a Confederate leader in a public square, visually celebrating the institution of slavery. As in: Why is there STILL a statue of Jefferson Davis in the “Statuary Hall” section of the U.S. Capitol?

A statue of Jefferson Davis, president of the Confederate States of America, left, in Statuary Hall at the Capitol in Washington.
(Credit:Doug Mills/The New York
Times; original here)

If symbols didn’t matter, we wouldn’t proclaim the need for the right symbol that never appears when it should—say, an image of a Black woman on a piece of currency.

As in: The new quarter featuring legendary poet and activist Maya Angelou on the back of the quarter that bears George Washington’s image on the front.

There are two notable components of this new quarter.

First, on the “heads” side, we see George Washington. Founders of nations are a big deal. No matter who they are, they carry their own symbolic weight. Anything occurring with them borrows some of their power. The semiotician would point out: It’s a metonymic transfer, its own type of magic. Sound too theoretical? Here’s a more down-to-earth way of making the same point. Anything, or anyone, appearing on the flip side of George Washington announces: I am worthy of sharing space with this venerable ancestor . . . and becomes even more important, the minute the space is shared.

There’s also the irony that the nation’s founder was, himself, a slave owner. In the double image on the new quarter, the author of I Know Why a Caged Bird Sings could also be said to be rebuking our collective father for his moral failures.

Second, Maya Angelou isn’t just appearing on a coffee cup, a shoelace, or a fencepost. She’s appearing on money. For a capitalist system, that’s also a big deal.

Money is, literally, the object that signifies value par excellence in a capitalist system. Since money serves as the symbolic foundation of any capitalist economy, whatever images gets stamped on its “legal tender” is chosen very, very carefully.

If mostly the faces of men, or of White people, show up on coins, that makes statements about who we value. And, those statements are seen every day by Americans. According to the U.S. Treasury, a given coin will circulate for a good thirty years or longer. Quite a lot of people will see and hold it. That’s another reason that who shows up on coins is subject to a lot of thought.

Announced this month, a new American Women Quarters Program will feature a series of notable (but under-appreciated) American women on the “tails” side, beginning with Maya Angelou.

The series is the brainchild of a bipartisan group of four female members of Congress, who co-introduced the Circulating Collectible Coin Redesign Act of 2020, to solicit public input into new US coin designs.

Secretary of the Treasury Janet L. Yellen certainly seems to have taken this new series seriously. A no-nonsense economist who has taught at Harvard, LSE, and UC-Berkeley, Yellen “often speaks in a monotone voice about Fed policy.” Yet, clearly, even this financial wiz understands the powerful symbolism embedded in the system over which she currently has dominion. Secretary Yellen positively waxed poetic when introducing the new American Women Quarters Program: 

“Each time we redesign our currency, we have the chance to say something about our country—what we value, and how we’ve progressed as a society.”

Janet Yellen, Secretary of the U.S. Treasury

All of which is to say: Maya Angelou showing up with George Washington on quarters is reason to celebrate!

For more, read the NPR piece about the new coin here. Read what Michelle Obama has to say about it here. See a preview of images from the entire new series of five American Women Quarters here.

When Women’s Laughter Keeps Men in Line; or, What Gathering-Hunting Women of Central Africa Have in Common with Nancy Pelosi, Alexandria Ocasio-Cortez, et al.

Among the Mbendjele gathering-hunting people who live in the Republic of Congo,

women’s laughter manages to keep men in line.”

Drawing from ethnographic research by Jerome Lewis, anthropologist Chris Knight relates that among the Mbendjele, “senior women exercise a special privilege, seeing it as their enjoyable role to bring down anyone who seems to be getting above themselves.”

To explain what “getting above themselves” might include, Knight enumerates an impressive list:

  • greediness
  • selfishness
  • dishonesty
  • cheating
  • laziness
  • arrogance
  • boastfulness
  • carelessness
  • cowardice
  • intolerance
  • moodiness
  • impulsiveness
  • aggression
  • possessiveness
  • not providing enough to eat
  • threats of, or attempts at, violence
  • chasing another woman
  • not having sex often enough.

Why should we care about Mbendjele women’s complaints about their men’s bad behavior?

Given that all humans began (evolutionarily speaking) as gatherer-hunters in sub-Saharan Africa, anthropologists have long pointed out the special insights that contemporary hunter-gatherers of Central Africa hold for our species history. Expanding on writings by anthropologist Chris Boehm, Knight uses the example of laughing Mbendjele older women to develop a broad-ranging theory of how laughter may have evolved as a unique human pleasure.

Here, my aim is far less ambitious.

Let’s call this a Memo to the [Increasingly Empowered] White-Clad Women of the U.S. Congress: 

Why not learn from your Mbendjele sisters and take up coordinated public laughter at out-of-control men as your next power move?

In fact, our newly-elected women Members of Congress have already gotten a brief but great head start.

I’m guessing that Mbendjele women would recognize their strategy.

Maybe the next group press conference held by our women MoCs critiquing unjust laws and unethical practices (patriarchal and otherwise) will be accompanied by a full-scale, Mbendjele-style laugh-in. Our species’ long evolutionary history might well support it.

 

A Tale of Two (Ad) Campaigns

For a while, the mega-global corporation, Unilever — owner of Dove beauty products — spoke thoughtfully to the world’s women.

The 13-year-long “Real Beauty” campaign that began in the early ’90s aimed to “change the conversation” about gender by presenting women of many colors, sizes, and body shapes in its ads for soap products. Although the campaign had its critics, it seemed to garner far more admiration than assault. Sure, Unilever also produced horrible Slim Fast powders and skin-whitening creams that undermined the body-positive and multiracial values that the new Dove campaign claimed to promote.

But . . . those images.

Dove Beauty Campaign-Diverse Women in Underwear

Who wouldn’t smile at this anti-one-size-fits-all ad?

But last spring, the latest installment in the campaign that declared itself on the side of women launched a new ad that angered far more viewers. Showing women of diverse sizes and shapes was one thing. Showing bottles of diverse sizes and shapes was another.

Dove Ad-Diverse Bottle Sizes & Shapes

And the new campaign for body washes explicitly equated women with those bottles.  Ugh.

“Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition.”

Oh, we’ve been there before.  We’ve had decades of ads equating women with cars.

Pirelli Tire Ad

And bottles of beer.

Woman as Michelob Beer Bottle Ad

Feminist media critics such as Jean Kilbourne have been brilliantly critiquing those sorts of offensive ads objectifying women for decades.

Suddenly, Dove didn’t get it.

To make matters worse, the new ad in the UK from Dove — already pulled, soon after airing — managed to offend women intersectionally: not just on gender grounds, but also race.

Dove Ad-Black Woman Becomes White

 

Online, some sharp viewers (including one named, intriguingly, Kristina Chäadé Dove) schooled Unilever in the shameful history of soap companies promoting racist assumptions about cleanliness.

Screen Shot 2017-10-10 at 10.41.26 AM

The Twitterverse has wondered how this outrageously racist ad could have gotten approved. One blogger has commented, “It leaves one wondering if there are any people of color that make decisions at Dove.”  

Well, let’s recall that the Dove’s parent company is Unilever, after all — headquartered in the Netherlands. The Dutch have a long history of denying the racism behind their colonial empire. So, perhaps, no.

Meanwhile, along comes General Mills. A new pair of ads follows in the footsteps of Dove’s earlier successes. Instead of urging women to diet, or binge-eat — or both — these ads actually encourage women to have a normal relationship to food. You know: Eat when you’re hungry. Enjoy what you’re eating.

Screen Shot 2017-10-10 at 11.06.31 AM

Or, as one ad concludes: “Own it.” 

Screen Shot 2017-10-10 at 11.06.02 AM

The new stage directions in the theatre of global advertising: Enter General Mills, Exit Unilever.

But this simple math equation, which seems to evoke only a single solution, raises disturbing ethical questions. Does corporate society have space for more than one enlightened-feminist ad campaign at a time? Will any of these feminist-inspired campaigns affect more mainstream corporations to produce images challenging gender inequity — stereotype-busting images that our society still so desperately needs?